Pawsitively Posh Elegance in Pet Accessories In The News

Pawsitively Posh is thrilled to have won the prestigious 2004/2005 Editor's Choice Award from Pet Product News for their Fab Imperial Bed & Crown Toy. The award was presented to designer Joyce Reavey during the 38th Annual H. H. Backer Christmas Pet Show in Chicago, IL October 8, 2004.

As seen in the Animal Fair design issue, pg 52

“Created by designer and pet lover, Joyce Reavey, the Pawsitively Posh accessories combine fashion and function into a fabulously comfortable collection of plush pet beds, blankets, and crate wear.”

As seen in the June Newsletter of PamperedPuppy.com:
"They are, without a doubt, the most adorable plush beds we've every run across…this company does things that take my breath away."
Angie McKaig, President
PamperedPuppy.com

As Seen On the Cover of Giftware News

“We are always looking for unique gift items to present to our audience, and the pet category is definitely a growing category for gift retailers. Pawsitively Posh represents some of the most exciting items we have seen in this category today,” said John Saxtan, Editor-In-Chief of Giftware News.

FOR IMMEDIATE RELEASE CONTACT: Joyce Reavey
(610) 518-1296
reaveyj@comcast.net

Fashion Doll Designer Goes to the Dogs

Exton, PA September 25, 2004 - Call it a twist of fate, a coincidence, or just plain serendipity. Whatever you call it, your pet will call it heaven.

When award-winning fashion doll designer Joyce Reavey found herself out of a job in an industry that appeared to be faltering, she had no idea what she would do next. Then one day, she had an epiphany. "I was sitting at home with my 10-year old son, who was looking through a dog magazine, when he suggested we get a Chihuahua. He handed me the magazine and when I saw the picture of the adorable pups, a light bulb literally went off in my head. That day my son got a new best friend, and I got a great business idea. Four months later, I launched Pawsitively Posh."

Using her vast experience designing upscale, high-quality jewelry and fashion doll costumes, Joyce set out to create a line of upscale pet accessories that were unexpected in the industry and beautifully designed using only the finest fabrics and highest quality craftsmanship. Accessories meant to pamper, indulge, and baby the family pet.

"There are so many pet accessories currently being introduced into the market, but how many can boast they were inspired by Faberge, or feature hand-stitched appliqués, satin-linings, and fashion forward designs?" In fact, her Fab Imperial Bed, inspired by a Faberge egg and limited to only 350 pieces, is well on its way to selling out.

If these items sound like something you might find in an upscale catalog or museum, you're not too far off the mark. Joyce credits influences of such timeless designers as Faberge, Edith Head, Erte, and Dior for her inspiration in creating these one-of-a-kind products. "My thinking was to bring elegant accessories to an entirely new market."

She seems to have found a niche in this ever growing industry, which, according to the American Pet Products Manufacturers Association, has doubled in sales over the past ten years to over $32.4B. Her current line features a unique contemporary look, with a touch of classic elegance. Joyce's fresh perspective seems to be putting a new spin on luxury pet items.

Best selling items from the original line include an adorable Puppy Nursery Set and a luxurious furry bed in the shape of a Slipper, complete with a Newspaper crinkle toy - a bed any fashionable pet is sure to love.

Pawsitively Posh designs will be featured at the upcoming H. H. Backer 38th Annual Christmas Pet Show in Chicago, October 8-10, and Joyce is as excited as ever. "People smile when they see my products - and use words like fun, unique, and exquisite. I couldn't be happier, except of course, when I'm spoiling our loveable Chihuahua, Miles."

Headquartered in Exton, Pennsylvania, Joyce Reavey Designs, LLC develops and markets the high quality pet accessories brand of Pawsitively Posh. For more information contact 1-610-518-1296 or visit www.pawsitivelyposh.com.

FOR IMMEDIATE RELEASE
Pet Products - the NEW Must-Have Giftable!
Giftware News Unleashes it's July Cover Showcasing the Pawsitively Posh™
Fab Imperial Bed

Exton, PA (July 20, 2004) - Think the gift market is going to the dogs? You're not alone. Giftware News, a trade publication with a circulation of over 22,000 specialty gift retailers nationwide, thinks so too. The cover of their July 2004 publication features the newest designer pet bed by Pawsitively Posh - the Fab Imperial Bed - an upscale pet bed inspired by a Faberge Egg, limited to only 350 worldwide. Reflecting on the decision to feature a pet accessory on the cover, John Saxtan, Editor-in-Chief of Giftware News recently said, "We are always looking for different gift items to present to our audience, and the pet category is definitely a growing category for gift retailers. Pawsitively Posh represents some of the most exciting items we're seeing in this category today." In fact, the publication now boasts two issues a year devoted to pet gifts.

The Pet Industry is currently a $32.4 billion industry and will have doubled in size in a decade. According to a study by the American Pet Products Manufacturers Association, 60 percent of pet owners say they buy gifts for their pets, while 98 percent include their pets on holiday gift lists. The gift industry has certainly taken notice with pet accessories becoming the "must-have" item every smart specialty gift store owner wants and needs to have on their store shelves today. In fact, pet related items are becoming more and more prevalent at annual gift shows around the country as gift retailers are recognizing this growing and profitable trend.

"Pet products are beginning to find their way into gift stores, upscale hotels, and even specialty home goods catalogs," said Debra DeForte, V.P. of Marketing for Pawsitively Posh. "We receive calls every day asking about our unique product line - and not just from pet boutiques. Our products offer consumers a way to lavish their own unique style on their pets, or an opportunity to purchase products that their pets will love, but also coordinates with their own home décor. The cross-over of these pet accessories into the gift industry makes perfect sense."

The Pawsitively Posh line made its official debut at the 16th Annual Pet Industry Trade Show this past April to rave reviews. Noted Angie McKaig, President of PamperedPuppy.com, a pet focused website that boasts over 80,000 hits per month, "They are, without a doubt, the most adorable plush beds we've every run across…this company does things that take my breath away." With more and more people treating their pets like family members, this trend for unique and distinct pet products sees no end in sight - and gift retailers are wise to hop onto this growing trend.

FOR IMMEDIATE RELEASE
New PAWSITIVELY POSH™ Pet Accessories Line Sets a
Bold New Direction in the $30 Billion Pet Accessories Market with a First - a
Limited-Edition Faberge-inspired Pet Bed!

Exton, PA (March 24, 2004) - Fashion-conscious pet owners look out - there's a new pet accessories line coming that will be the most talked about pet and home décor fashions ever to hit the pet industry. And with one of the hottest items, a bed inspired by a Faberge Egg, limited to only 350 Worldwide - pet lovers better start lining up now for these beautiful accessories. But don't tell Joyce Reavey, the award-winning designer and brainchild behind Pawsitively Posh, that her unique creations don't fit the norm - she won't get it. To her, these lavish designs are what every pet owner has been looking for, and what every pet wants. And so far she's right - her unique accessories are creating quite a stir in the pet industry, with orders for her Faberge-inspired Fab Imperial Bed™ already pouring in - sight unseen.

"I knew I wasn't in Kansas anymore when I saw her designs," said Debra DeForte, a marketing executive who discovered Ms. Reavey's talent for unique products. "This woman is not your average ho-hum designer for pets - she's from a world that believes pets deserve the best the world has to offer with no compromising. I knew there was a market for her ideas and soon my corporate world turned into a whirlwind of fabric, sketches, and planning." Whether it was fate or just plain good business that put these two talented women together - the pet industry will never be the same.

The new line will make its official debut at the 16th Annual Pet Industry Trade Show, to be held in Atlantic City April 16-18, 2004. These unique accessories are sure to:

Set a new direction in the pet accessories $30 billion industry
Offer consumers a way to lavish their own unique style on their pets
Raise the bar on pet luxury - "function only" is definitely on its way out
Give every pet the touch of class they deserve!

Joyce Reavey believes that fashionable consumers have been looking for a line like this - even if they don't know it. "Pawsitively Posh accessories provide a way for owners to make their pet a true member of the family, providing luxury, comfort, and unique styling while showcasing their own unique tastes." Ms. Reavey will also debut a line of other high-end products at the Pet Trade Show that will boggle the minds of corporate big box retailers, but she's not divulging any secrets just yet. Be assured with Joyce at the design helm - consumers can expect the unexpected.

Headquartered in Exton, Pennsylvania, Joyce Reavey Designs, LLC develops and markets the high quality pet accessories brand of Pawsitively Posh. For more information contact 1-610-518-1296.